Shopify online store – How to get started?

What is Shopify and what is its popularity based on?

Shopify is an online store service that allows companies to set up and maintain an online store easily. It provides a platform and tools for setting up and maintaining an online store. Shopify offers many extensible plugins and themes to customize the look and functionality of your online store. The Shopify e-commerce platform is a popular choice for both small and medium-sized businesses that want to set up an online store without technical know-how or high costs.

Shopify is supporting the next generation of entrepreneurs, the world’s biggest brands, and everyone in between

Start for free, then get your first 3 months for $1/mo.

What are the main benefits of Shopify?

Here are some of the main benefits:

Shopify is designed to be easy to use, so setting up and maintaining an online store is possible without technical knowledge.

It offers several different payment methods, including online banking payments, credit card payments and mobile payments.

It has a rich selection of themes and add-ons that allow you to customize the look and functionality of your online store to suit your needs.

Technical maintenance is taken care of for you, so you can focus on the most important thing, i.e. sales.

Shopify offers customer service for questions related to setting up and maintaining an online store.

It is a safe and reliable online shopping service, so customers can shop with confidence.

Shopify online store design

Before setting up an online store, it is important to plan what kind of products you want to offer and to what kind of audience. This helps to choose a suitable theme and correctly define product categories and information so that website navigation works reliably.

In the planning phase, it is also important to define how your online store works technically. For example, what kind of payment methods do you offer to customers and how are deliveries handled. It is good to define these things before setting up the online store, so that they work smoothly after opening the online store.

Of course, you can get help from us to plan your online store.

Setting up an online store with Shopify

Setting up a Shopify online store is easy after planning and only requires a few steps:

The first step is to sign up for Shopify. This is done by entering the necessary personal information and choosing a payment method.
Shopify-themes offers a rich selection of themes that can be used to customize the look of your online store to your needs. Choose a theme that suits your company and the products offered by your online store.
Next, you can start adding products to your online store. You can add product information, images and prices through the control panel. You can also classify the products into different categories and add discounts.

Define how deliveries are handled and which payment methods you offer to customers. You can choose from several different options, such as traditional mail and express delivery or mobile payments.

You can create pages such as a front page, a contact page and an information page for your online store. You can also add blog posts and other content to the pages of your online store.

Before publishing the online store, it is important to test that it works according to your expectations. This can include testing adding and paying for products, and checking things related to site navigation and layout.

When you’re done, you can publish your online store by pressing the “Publish online store” button in the dashboard. Your online store is now open to customers.

Of course, if you want, you can completely outsource the creation of the online store to the Menestytarinos team, in which case we will be responsible for setting up the store from planning to implementation.

Shopify maintenance

A Shopify online store requires some maintenance after it is set up. The most important maintenance tasks are related to adding and removing products, defining pricing and delivery methods, and updating the site’s content.

In addition, the online store administrator must monitor the operation of the online store and the purchases made. This may include reviewing statistics and creating reports, as well as handling customer feedback.

Shopify takes care of technical maintenance for you, so you don’t have to worry about server maintenance or software updates, for example. This saves time and effort on the part of the online store administrator.

The number of maintenance tasks depends on the size and operation of the online store. In a small online store, the maintenance tasks can be quite minor, while in a larger online store, they can be more.

If you want, you can purchase the maintenance of your Shopify online store from the success story, in which case we will make the changes you want to the online store for you.

Is the Shopify online store suitable for international companies?

Yep, it’s well suited for international companies, as it offers several features that make it easier to set up and maintain an online store in different countries. Here are some examples of these features:

Shopify offers several language options, so an online store can be set up and maintained in different languages.

Several different payment methods are available, including online banking payments, credit card payments and mobile payments. This way, customers from different countries can make purchases in the online store easily.

You can define delivery methods in different countries and price them separately if necessary. You can also add different delivery methods to the offer according to your needs.

Shopify offers tools for managing taxation in different countries. You can define tax rates and add taxable products if necessary.

The system has tools for managing international SEO, so it is easier to find your online store in search engines in different countries.

All in all, the platform has versatile tools for setting up and maintaining international online stores.

Shopify Search Engine Optimization

Shopify offers several tools for online store search engine optimization. You can use these tools to improve your online store’s discoverability in search engines and to get more traffic to your online store:

Define site metadata, such as title and description tags, that describe the content of your online store. This information appears in the search results of search engines and helps search engines understand what the content of your online store is.

Add keywords related to products or services to the content of your online store. This helps search engines to understand what the content of your online store is and helps the online store to be found in search engines.

Define content categories for the products or services of your online store. These categories help search engines to understand what the content of your online store is and help the online store to be found in search engines.

Link your online store to other sites that are reliable and trustworthy. This helps search engines to understand that your online store is reliable and increases the findability of your online store in search engines.

Use the Google Search Console tool to monitor your online store’s traffic and the changes you’ve made. This helps you understand what works and what doesn’t in your online store and helps you improve your online store’s discoverability in search results.

Success stories help you achieve your goals with years of experience in search engine optimization. You can get all the necessary service and support from us to succeed in increasing your visibility in search engines.

Shopify and hosting

You don’t need a separate hosting contract when using the Shopify e-commerce platform.

Is it possible to add videos to it?

Yes, you can add videos to your Shopify online store. You can add videos to product pages so that customers can see the products better. You can also add videos to other pages, such as the homepage or blog posts.

You can add videos through the dashboard by adding a video widget to the page or by adding the HTML code of the video to the page. You can also add a video via a YouTube link.

Remember that adding a video to your online store’s pages can improve the customer experience and help them decide on a purchase. However, remember that the video should be of high quality and relevant to the content of your online store.

Is the Shopify online store compatible with Google Analytics 4?

Yes it is. We recommend using the Tag Manager tool when implementing Google Analytics 4 on the Shopify e-commerce platform. Tag Manager enables accurate event monitoring of activities performed by users of the online store. Analysis of shopping cart behavior, product sales, turnover and other online store monitoring features are possible with GA4.

The correct installation of web analytics, ensuring data collection and using it for business development are the most important components of online shopping’s competitiveness. For the implementation and utilization of network analytics